Music & Marketing Operations Consultancy

MFA
Consulting

Where strategy meets execution
in music and entertainment.

MFA Consulting partners with record labels, DSPs, live event properties, and brands to build the systems, strategies, and relationships that make great music marketing perform at its best.

Our Services Start a Conversation →
Maria Fernanda Amador

About

Maria Fernanda
Amador

Maria Fernanda Amador is a music industry professional with over 10 years of experience in marketing operations, strategy, and business development across the US and Latin American markets.

Her career spans major labels, streaming platforms, and leading entertainment companies, where she has built expertise in MarTech implementation, vendor strategy, live event operations, and brand partnerships. She has worked on some of the industry's most high-profile campaigns and events, including the Super Bowl halftime show.

Fluent in English and Spanish, Maria brings a cross-market perspective that is both operationally grounded and culturally informed. Her work consistently bridges the gap between strategy and execution, helping organizations build the internal capabilities they need to grow.

When you work with MFA Consulting, you work directly with Maria. Every engagement is personal, hands-on, and built around your specific goals.

Services

What we
do

MFA Consulting offers a focused range of services designed to strengthen the operational and strategic foundation of music and entertainment businesses. Each engagement is tailored, hands-on, and built for measurable results.

From go-to-market planning and organizational design to multi-territory roadmaps, we help music companies build the strategic foundation needed to grow with intention and enter new markets with confidence.

GTM StrategyOrg DesignRoadmappingAdvisory

We design and manage end-to-end music operations including release delivery workflows, DSP coordination, asset tracking, and roster management so teams can focus on the work that matters most.

Release DeliveryDSP OpsAsset MgmtRoster Mgmt

We implement, integrate, and drive adoption of the platforms your team relies on including Airtable, Klaviyo, Monday.com, Salesforce, HubSpot, and Canva for Enterprise so your technology investment translates into real workflow improvement.

AirtableKlaviyoMonday.comSalesforceHubSpotCanva

We audit existing vendor relationships, identify opportunities for consolidation, and negotiate agreements that create long-term value, cost efficiency, and stronger strategic alignment across markets.

Contract StrategyRegional DealsRFP ProcessConsolidation

With deep experience across LATAM and fluency in English and Spanish, we help companies build the operational and strategic capabilities needed to compete effectively in this fast-growing space.

LATAMBilingualDSP StrategyRegional Ops

For organizations that need senior marketing operations leadership on a flexible basis, we offer embedded support on a retainer or project model, providing the strategic guidance and executional oversight of a full-time leader.

FractionalRetainerProjectEmbedded

We help event properties and artist teams identify the right brand partners, develop sponsorship packages, manage the pitch process, and oversee activation delivery from contract through execution, serving as the operational bridge between cultural moments and the brands that want to be part of them.

Brand SponsorshipsActivation MgmtPackage DevelopmentPartner Relations

Platform Expertise

Tools we
work in

MFA Consulting brings hands-on experience across the leading platforms in music marketing and operations, including major DSPs, social and digital media platforms, CRM and marketing automation tools, and project management systems. We work in the tools your team already uses and help you get significantly more out of them.

A Perspective on Latin Music

The Latin market
rewards those who
understand it.

Latin music is one of the most dynamic forces in the global industry today. The artists, the audiences, and the opportunities are genuinely unlike anything else in the market. But succeeding here requires more than investment. It requires real understanding.

MFA Consulting brings on-the-ground experience across multiple Latin territories and long-standing relationships with the labels, DSPs, distributors, and brand partners who operate in this space. This perspective informs everything we do, whether we are working on a Latin-specific campaign or helping a global company identify where the real opportunities lie.

Languages
Fully bilingual across all client engagements in English and Spanish.
Market Experience
Hands-on operational experience across key Latin American markets.
Industry Relationships
Established connections across Latin labels, DSPs, distributors, and brand partners built over a decade of active work in the market.
Industries Served
Music · Sports · Live Events · Brand Partnerships · Entertainment

Industry Network

Connecting you to
the right people

One of the most valuable things MFA Consulting brings to an engagement is access. After a decade working across the music and entertainment industry, we know who to call, how to get in the room, and how to make the right introduction at the right moment.

DSPs
Established working relationships across the major streaming and digital service platforms operating in both the US and Latin American markets.
Record Labels
Deep experience collaborating with major and independent labels across the US and LATAM, with an understanding of how they operate at every level.
Influencer Agencies
Connected to influencer and creator agencies that specialize in Latin audiences and cross-cultural campaigns across key markets.
Creative & Content Agencies
Trusted relationships with creative and content production partners experienced in music, entertainment, and brand campaigns.
Brand & Partnership Teams
Direct access to brand marketing and partnership decision-makers at companies actively investing in music and entertainment sponsorships.
Media & Publicity Partners
Media and PR relationships spanning music trade publications, entertainment outlets, and Latin-focused press across major markets.
Latin American DSP & Label Partners
On-the-ground connections with regional DSPs, independent labels, and distribution partners operating across Latin America.
Agency Networks
An active network of agency partners across the US and LATAM spanning marketing, creative, media buying, and experiential disciplines.

Contact

Let's
talk.

We work with labels, DSPs, live event properties, and brands who take the operational side of music seriously. If you have a project, a challenge, or just want to understand what working together looks like, reach out. We respond to every inquiry personally.

Prefer email? Reach us at info@mfaconsulting.co