Music & Marketing Operations Consultancy

MFA
Consulting

Artist marketing strategy and music operations
for the global market.

MFA Consulting partners with record labels, DSPs, live event properties, and brands to build the systems, strategies, and relationships that make great music marketing perform at its best — across the US, Latin America, and global markets.

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Maria Fernanda Amador

About

Maria Fernanda
Amador

Founder & Principal · The Operator Behind MFA

Maria Fernanda Amador is a music industry professional with over 10 years of experience spanning artist marketing, label operations, marketing strategy, and business development across the US and global markets. Her work is grounded in a deep understanding of how artists grow — from developing the marketing strategies that build an artist's audience and position them for long-term success, to the operational systems that allow labels and teams to execute at scale.

Her career spans major labels, streaming platforms, and leading entertainment companies, with particular expertise in the Latin music space — one of the most dynamic and fast-growing segments of the global industry. She has worked on some of the industry's most high-profile campaigns and events, including the Super Bowl halftime show, and brings both the strategic perspective and operational precision needed to deliver results across complex, multi-territory markets.

MFA Consulting operates as a full-service consultancy, drawing on a broad network of subject matter experts across global markets who can be activated to support localization, regional strategy, and specialty services as needed. This allows us to scale engagements based on client needs while maintaining the senior-level oversight and accountability that defines our work. Fluent in English and Spanish, we bring a cross-market perspective that bridges global strategy with local execution.

Services

What we
do

MFA Consulting offers a focused range of services designed to strengthen the operational and strategic foundation of music and entertainment businesses. Each engagement is tailored, hands-on, and built for measurable results.

From artist marketing strategy and go-to-market planning to organizational design and multi-territory roadmaps, we help music companies and artist teams build the strategic foundation needed to grow with intention. We understand how artists develop their markets and work to build marketing that positions them for long-term success.

GTM StrategyOrg DesignRoadmappingAdvisory

We design and manage end-to-end music operations including release delivery workflows, DSP coordination, asset tracking, and roster management. Our background in artist marketing means we understand the full picture — not just the operational mechanics, but how each moving part connects to an artist's broader trajectory and goals.

Release DeliveryDSP OpsAsset MgmtRoster Mgmt

We implement, integrate, and drive adoption of the platforms your team relies on including Airtable, Klaviyo, Monday.com, Salesforce, HubSpot, and Canva for Enterprise so your technology investment translates into real workflow improvement.

AirtableKlaviyoMonday.comSalesforceHubSpotCanva

We audit existing vendor relationships, identify opportunities for consolidation, and negotiate agreements that create long-term value, cost efficiency, and stronger strategic alignment across markets.

Contract StrategyRegional DealsRFP ProcessConsolidation

With deep experience across Latin American markets and a strong understanding of how the global Latin music industry operates, we help companies build the operational and strategic capabilities needed to compete effectively in this fast-growing space — from market entry to full-scale regional operations.

LATAMGlobal LatinDSP StrategyRegional Ops

For organizations that need senior marketing operations leadership on a flexible basis, we offer embedded support on a retainer or project model, providing the strategic guidance and executional oversight of a full-time leader.

FractionalRetainerProjectEmbedded

We help event properties and artist teams identify the right brand partners, develop sponsorship packages, manage the pitch process, and oversee activation delivery from contract through execution, serving as the operational bridge between cultural moments and the brands that want to be part of them.

Brand SponsorshipsActivation MgmtPackage DevelopmentPartner Relations

Platform Expertise

Tools we
work in

MFA Consulting brings hands-on experience across the leading platforms in music marketing and operations, including major DSPs, social and digital media platforms, CRM and marketing automation tools, and project management systems. We work in the tools your team already uses and help you get significantly more out of them.

Industry Network

Connecting you to
the right people

One of the most valuable things MFA Consulting brings to an engagement is access. After a decade working across the music and entertainment industry, we know who to call, how to get in the room, and how to make the right introduction at the right moment.

DSPs
Established working relationships across the major streaming and digital service platforms operating in both the US and Latin American markets, built through years of direct collaboration on campaigns and platform operations.
Record Labels
Deep experience collaborating with major and independent labels across the US and LATAM, with a firsthand understanding of how they operate at every level from artist marketing to release operations.
Creative, Content & Influencer Partners
Trusted relationships with creative production companies, content studios, and influencer agencies experienced in music, entertainment, and culturally-driven campaigns across key global markets.
Brand, Partnership & Media
Direct access to brand marketing and partnership decision-makers actively investing in music and entertainment, alongside media and PR relationships spanning music trade publications and entertainment outlets across major markets.
Latin American DSP & Label Partners
On-the-ground connections with regional DSPs, independent labels, and distribution partners operating across Latin America, developed through a decade of active work in the market.
Agency Networks
An active network of agency partners across the US and LATAM spanning marketing, creative, media buying, and experiential disciplines, available to be activated based on specific client and project needs.

Contact

Let's
talk.

We work with labels, DSPs, live event properties, and brands who take the operational side of music seriously. If you have a project, a challenge, or just want to understand what working together looks like, reach out. We typically respond within 24 hours.

Prefer email? Reach us at info@mfaconsulting.co